ENSO

We are a future design company that drives growth and positive impact that scales. We’ve been designing capitalism that works better for the last 12 years.




CreateWORLD VALUE™️

WHAT IS WORLD VALUE?

Companies today are measured by myriad metrics, defining many versions of ‘success’. From shareholder value, to brand value, to ESG performance, to employee satisfaction. 

But what all these miss is people’s perception of whether companies are net positive or net negative for the world. 

For many, this is the dimension that determines whether they are willing to buy from, work with, or invest in companies.

For over a decade, ENSO has advocated for companies to create value for people and the world broadly, and to build the business around broad value creation. 
We describe this as World Value.




WORLD VALUE INDEX

We have actively fielded research across a broad cross section of society, to understand people’s attitudes towards companies. We measure hundreds of companies on dimensions like:

Awareness of mission
can people identify a mission beyond making money?

Alignment with values
do people feel an alignment of values with the company?

Mission support
 would people actively support the company in achieving its mission?

Purchase motivation
 will people buy from the company, to help it achieve its mission?



The World Value Index helps leaders understand whether their mission is clearly communicated, whether it resonates, and see how people perceive their company relative to peers and benchmarks.





WORLD VALUE REPORTS

We provide our clients custom insights based on our research. We also periodically publish brand rankings and analysis via World Value Index reports.






WORLD VALUE STRATEGY

We work with our clients to identify their opportunities to create value for the world, by assessing their unique strengths, and how those align with deeper world needs, beyond consumption.

After identifying opportunities for world value creation, we use our future design methodology, which develops future scenarios exploring how a world value opportunity can be realized.



ENSO

WORLD VALUE ™