World Value Index

We have actively fielded research across a broad cross section of society, to understand people’s attitudes towards companies. We measure hundreds of companies on dimensions like:

Awareness of mission
can people identify a mission beyond making money? 

Alignment with values
do people feel an alignment of values with the company?

Mission support
would people actively support the company in achieving its mission?

Purchase motivation
will people buy from the company, to help it achieve its mission?

The World Value Index helps leaders understand whether their mission is clearly communicated, whether it resonates, and see how people perceive their company relative to peers and benchmarks.